In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world's toughest watch. Using a triple protection design for the parts, module, and case, G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. With solar-powered engineering and atomic timekeeping, G-SHOCK’s practicality is still immediately recognized today, and its unique look, embodying fashion-meets-functionality, is widely popular.

G-Shock Watches