Christian Dior was born twice. First in Granville, on January 21, 1905. Then again in Paris, on February 12, 1947, the day of his first collection at 30 Avenue Montaigne. Since that day, the Dior Haute Couture studios of Avenue Montaigne have been in a permanent state of creation, designing stunning, and some might even say enchanting, collections of haute couture, ready-to-wear, handbags, shoes, jewelry, and fine timepieces. The watchmaking segment of Dior Haute Couture reveals a multitude of treasures of precision and refinement, combining the spirit of Christian Dior with the knowledge, creativity and expertise from the international watchmaking cradle in Switzerland. Dior timepieces are beautifully crafted, pulling inspiration from architecture, femininity, and indeed, haute couture, in which attention to detail is key, right down to the lining of a garment, and in this case, the setting of the crown.